Start a Painting Business - Learn How to Price Your
Decorative Painting Jobs
Imagine this nightmare scenario…
You have spent considerable time and energy putting together what you consider
to be a fair proposal for a decorative painting job that you really want to
land. You are finally sitting in front of your client revealing each intricate
detail of the finish that you want to create on their walls.
Your client seems excited and eager to get started. At last, you reveal the
total estimated cost of the project. Your client is speechless and just gasps at
you in wide-eyed astonishment muttering that this is a lot more than she'd
hoped.
Are you left scratching your head wondering where you lost your client in your
sales pitch? It's simple. You didn't get a feel for your client's budget during
your initial consultation.
Most clients won't reveal their budget to you even if you ask them because they
always want to get a lower price. So ultimately you need to know a couple
different ways of discovering out how much money your client is willing to
spend.
The first way is to come prepared with a sample price list of all the wall
finishes you do. This is not a price list, per se, but a general list that
breaks down the starting rate for a basic room that measures 12 x 12 feet with 8
foot ceilings.
So for instance, let's say your starting rate for a colorwash finish on a basic
room size of 12 x 12 x 8 is
$500. You show your client this price on your list and tell them that this is
your starting rate and that you still need to factor in windows, doors, actual
measurements of the room. By doing this your client will have some indication of
your prices when you do come up with your actual bid amount.
The second way to gauge your client's budget is by using your samples. After
you've been decorative painting for awhile you'll have a good idea how long each
finish takes you to accomplish from planning to completion. So if you take the
total cost of the finish (including materials and labor costs) and divide by the
square footage of the room you'll come up with an average cost per square foot.
Take
this amount and write it on the back of the sample of this finish in black
marker.
As you're reviewing your samples with the client you can either casually point
out the cost per square foot or let them see it as they're flipping the pieces
over. You can guarantee they'll be sitting there doing some quick calculations
in their head as they're looking at the square footage cost for each finish.
If you're worried about whether your bid is too high which is causing your
client to now flinch at the price, there are a couple of things you can do to
prepare yourself to bid fairly.
First, do your homework in regard to the going hourly or square footage rate in
your area. Call around to some other faux finishers or decorative painters to
find out what they're charging. When you are speaking to them pretend you're a
buyer and ask for their basic rates. Now you are armed with comparative prices.
Should you bid high or low on a project? I've always gone by the rule that if
there are a lot of obstacles that will be a nuisance such as high ceilings, lots
of windows, children or pets that'll be running around, or if the client will be
difficult to work with, that I can justifiably charge more for the contract.
Sometimes, when you are first starting out and you're really hungry for the job
you may find yourself bidding low just to land the contract. On the other hand
just make sure that you're not bidding so low that you are working for minimum
wage.
Also, when contractor's bid low they skew the value of the work within the
market unfairly for other decorative painters, which is unfair to the industry
as a whole. Remember what they say: "if you get all your bids, you probably are
not charging enough".
As you can see, there's a lot to consider when you price out a painting job. But
with a little preparation you can win more painting contracts and prepare your
client